No one wants to smell stink, but we’re also done smearing our pits with harsh chemicals and aluminum.
Welcome to the clean beauty revolution, where natural deodorants are everything and at the center of this pit-friendly movement.
If you’re a brand owner, or startup, here’s why Tawas should be your next deodorant MVP and why partnering with Biocoslab could take your brand to the next level.
What Exactly Is Tawas?
Tawas, also known as Potassium Alum, is a natural mineral salt that has been used traditionally for centuries to keep things clean, fresh, and bacteria-free. It’s gentle on skin, kills odor-causing bacteria, and doesn’t clog pores like other antiperspirants do.
It’s loved for being:
- Trusted for generations for its effectiveness
- Hypoallergenic and suitable for sensitive skin
- Eco-friendly and Natural
- Aluminum-free (More on that in a sec)
Aluminum in Deodorants and Antiperspirants: What’s the Big Deal?
Here’s the tea: A lot of deodorants and antiperspirants in the markets use aluminum compounds (like aluminum chlorohydrate, aluminum zirconium, etc) that literally block your sweat glands to stop sweating.
Sounds effective, right? Sure! but it also:
1. Irritate sensitive skin
2.May leave white marks or yellow stains
3. Raises health concerns
Here’s where it gets serious. Over the years, aluminum in antiperspirants has been questioned
for its possible links to health risks (though the evidence is still inconclusive), including:
- Potential Estrogenic Effects: Few studies suggest aluminum in antiperspirants may mimic estrogen and promote the growth of breast cancer cells.
- Breast cancer concerns: Some studies show aluminum has been found in breast tissue, r aising concerns about daily antiperspirant use.
- Alzheimer’s disease connection: Aluminum buildup in the brain has been studied in relation to Alzheimer’s, though the evidence is still inconclusive.
Why Tawas Is the Smart Choice for Your Deodorant Brand?
If you’re building a natural deodorant brand, here’s why Tawas should be your star ingredient:
- It Works Naturally!
Tawas naturally tackles odor-causing bacteria without messing with your body’s natural processes. - Consumers Are Asking for It
People are looking for clean, conscious, and Aluminium-free deodorants. Plus, it’s already well-known in markets across Asia and the Middle East. - More Product Options! Don’t Just Stop at Deodorant
Tawas is way more versatile than most people think. Its multi-tasking powers can be use in a wide range of personal care products:- Scalp Refresher Spray for the Hijab wearers
- Foot and Shoe Deodorizer
- Aftershave Care
- Facial Toner or Mist
- It’s Budget-Friendly
Tawas is affordable and long-lasting, which keeps your production costs low and profit margins healthy without compromising on quality. - Tradition Meets Trend’ Appeal
Tawas is a heritage remedy! Something that grandma used but it’s now catching fire with Gen Z, minimalists, and wellness lovers. That nostalgic-yet-modern combo is gold for brand storytelling.
Bottom line?
The shift to natural deodorants isn’t just a trend, it’s a response to growing consumer awareness. People want products that work, but without the worry. That’s where Tawas comes in.
This is why more and more consumers are saying “no thanks” to aluminum, and looking for natural, breathable alternatives.
Ready to launch your Tawas-powered brand?
Let’s help you find the perfect OEM partner to bring your product to life, from formulation to packaging to launch.
Contact us today and start your journey to a fresher, cleaner, more natural brand.
